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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
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- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
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CONVERSATION VIDEOS
TEXT COMPARISON
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New to Theory Resources?
Find out more in this
short video overview (3:01).
Cultural Approach to Organizations
Clifford Geertz & Michael Pacanowsky
GROUP AND PUBLIC COMMUNICATION: ORGANIZATIONAL COMMUNICATION
Theory Overview 10th Edition
Humans are animals suspended in webs of significance that they themselves have spun. An organization doesn’t have a culture, it is a culture—a unique system of shared meanings. A nonintrusive ethnographic approach interprets stories, rites, and other symbolism to make sense of corporate culture. (Socio-cultural tradition)
CHANGE TO: View by Type
Resources
by Theory
Instructors can get additional
resources. Read more
VIDEOS
TEXT COMPARE
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Cultural Approach to Organizations
Clifford Geertz & Michael Pacanowsky
GROUP AND PUBLIC COMMUNICATION: ORGANIZATIONAL COMMUNICATION
Theory Overview 10th Edition
Humans are animals suspended in webs of significance that they themselves have spun. An organization doesn’t have a culture, it is a culture—a unique system of shared meanings. A nonintrusive ethnographic approach interprets stories, rites, and other symbolism to make sense of corporate culture. (Socio-cultural tradition)
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