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Cultural Approach to Organizations
Clifford Geertz & Michael Pacanowsky
GROUP AND PUBLIC COMMUNICATION: ORGANIZATIONAL COMMUNICATION
Theory Overview 10th Edition
Humans are animals suspended in webs of significance that they themselves have spun. An organization doesn’t have a culture, it is a culture—a unique system of shared meanings. A nonintrusive ethnographic approach interprets stories, rites, and other symbolism to make sense of corporate culture. (Socio-cultural tradition)
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Archived chapters (PDF)
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New to Theory
Resources?
Find out more in this short
video overview (3:01).
Cultural Approach to Organizations
Clifford Geertz & Michael Pacanowsky
GROUP AND PUBLIC COMMUNICATION: ORGANIZATIONAL COMMUNICATION
Theory Overview 10th Edition
Humans are animals suspended in webs of significance that they themselves have spun. An organization doesn’t have a culture, it is a culture—a unique system of shared meanings. A nonintrusive ethnographic approach interprets stories, rites, and other symbolism to make sense of corporate culture. (Socio-cultural tradition)
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