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- Text Comparison—theories covered in A First Look and ten other textbooks
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Communication Accommodation Theory
Howard Giles
CULTURAL CONTEXT: INTERCULTURAL COMMUNICATION
Theory Overview 10th Edition
People in intercultural encounters who see themselves as unique individuals will adjust their speech style and content to mesh with others whose approval they seek. People who want to reinforce a strong group identification will interact with those outside the group in a way that accentuates their differences. (Socio-psychological tradition)
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by Theory
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MOVIE CLIPS
TEXT COMPARE
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Communication Accommodation Theory
Howard Giles
CULTURAL CONTEXT: INTERCULTURAL COMMUNICATION
Theory Overview 10th Edition
People in intercultural encounters who see themselves as unique individuals will adjust their speech style and content to mesh with others whose approval they seek. People who want to reinforce a strong group identification will interact with those outside the group in a way that accentuates their differences. (Socio-psychological tradition)
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